Getting you noticed

PPC – Paid Search and Social

Balancing budget, intent and outcomes on PPC platforms to get great results.

PPC offers an immediate and relatively cost effective means of getting in front of your target segments. The optimisation options are vast and success requires ongoing analysis and testing.

You want a PPC agency that is Certified and Experienced. We’re based in Edinburgh but work with clients across the UK creating PPC campaigns across multiple platforms, the main ones being Adwords, Bing, Facebook, Twitter and Instagram.  We use all the tools at our fingertips from dynamic ads to remarketing and video, to deliver great campaigns built around your business objectives

Tandem Digital is a Google Partner Agency. In 2016 we were 1 of only 2 Scottish agencies invited to participate in Google’s Business Growth programme as a high performing agency.

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Why PPC Campaigns Are Powerful

Turn on quickly and

adapt budgets to get maximum results

Hugely powerful

targeting

Use of remarketing

increases marketing effectiveness

Only pay what 

you use

Highly measurable and trackable for conversations

Customise across multiple sites/platforms/devices

 Pay Per Click Offer My Opportunities

Search

51%

of UK searchers can’t spot a paid ad

Shopping

73%

of shoppers predict they will spend more online in the upcoming year

Mobile

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£7

billion spent on mobile advertising in the UK in 2017

Display

90%

of people online can be reached through Google’s Display Network

Video

1

billion active users on YouTube every month.

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Paid Social

Paid social is an increasingly popular tactic. Social networks like Facebook, offer some great opportunities for brands to find and engage with customers. While there is still a place for organic social marketing, rising competition means more brands are investing heavily in paid social campaigns. Facebook and Instagram in particular offers advertisers access to highly segmented audiences and intent. With more brands looking to cut through the noise, the concomitant increased costs mean that strong campaign management is crucial.

We run Facebook, Instagram and Twitter advertising campaigns for clients.

Get smarter with remarketing

Reduce costs and increase conversions using retargeting strategies.  At Tandem, we have a playbook of over 50 tested retargeting tactics that we roll out across client campaigns.

Pay per click remarketing can be rolled across both search and social networks. Facebook and Twitter remarketing advertising will keep your offering front of mind for prospective customers. Search platforms Adwords and Bing have powerful remarketing options which can make efficient use of marketing budgets including display, video and RSLA strategies.

Using segmentation based on behaviour, interest, time and intent, we develop remarketing campaigns to make your digital channels deliver more.

Our PPC approach

Please make my

PPC Campaigns

Run better

Take a look under my hood*

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Budget

*There is no obligation on your part. However, we’re hoping that you’ll be so blown away by our recommendations that it’ll make sense to move to Tandem to manage your accounts.  Eligibility for this customised MOT will depend on current budget size, potential growth and your commitment to getting the best out of digital marketing. 

We will need temporary access to your PPC account in order to carry our the audit but you retain control at all times. 

Got a project in mind?