Strategic in our planning, creative in our origination and methodical in our implementation.
“Content” covers so much. From crafting CTA to affect conversion to writing lead generation assets, service content, emails.. it’s at the heart of everything we do.
Content marketing goes further, it understands the primary objective, it engages with the individual on multiple platforms and builds brand. It takes someone by the hand and leads them towards conversion by talking to their needs directly.
As well as creativity, great content marketing requires an understanding of behavioural psychology, measurement, multiple content types and how to get the best from client experts.