Who would want to be a hotelier marketing online? Today’s article in Search Engine Land, regarding the third party hijack of Google+ Local listings for hotels just goes to illustrate the thankless task that is digital marketing in the hospitality sector.
Quick summary: Google local is a primary source of local listings for Google searches e.g. guesthouses perth. These listings have to be verified by a “business owner”. Site searches for roomstobook.info, roomstobook.net show almost 3000 hijacked Google+ identities with some redirecting to hotelwhiz.com.Read More
It’s international Woman’s Day and Tandem is celebrating that women that inspire us in business and technology. It was difficult to choose only 5, so here’s just a selection of the incredible women leading the field and inspiring us with their general awesomeness:
Susan Wojcicki (@google) Senior Vice President, in charge of product and engineering at Google, Susan is the head honcho of some our biggest tools including Adwords and Analytcs. In 2011 alone she was responsible for $37.9 billion in revenue for the company. All this and four children?Read More