Look Who’s Talking Now (on social media)

How should you judge someone an influencer or worthy of engaging with on social media? There are a plethora of tools out there that can help; Klout, PeerIndex, Social Mention, Social Sprout… The question is...

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Google+ Has a lot to Offer Business

According to the media, Google+ is a social media platform which is either full of tumbleweed or bigger than Twitter. Launched in 2011, it already has 100 million authenticated users and a further 300 million...

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Facebook Embraces Search

Facebook has finally turned it's attention to search. The pressure to monetise, grumblings by user regarding advertising infiltrating feeds and Google+ gaining traction could be seen as catalysts for Facebook to (finally!) turn their attention...

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Likes: Fallacy or Fortune?

Likes: Fallacy or Fortune? Marketing Week reported this week on the recent IGD conference, where there were some notable comments from The Co-operative Group’s CMO Gill Barr that “Brands need real friends, not likes”. Are the...

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Google Plus: Benefits for Business

Google Plus: The Benefits for Business Tandem Digital know only too well the frustration that some businesses are feeling with Google Plus: from feeling that there may be a lack of activity amongst your client base (compared...

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How to Search Twitter

Handy Search Operators for Twitter. Twitter is vast; over 500million accounts with top tweeting cities being Jakarta, Tokyo and London. A font of wisdom, fun, the mundane and the plain bizarre, Twitter is the world in...

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Useful Twitter Directories

Useful Twitter Directories Twitter Directories – they're numerous on the web and growing. So what’s the benefit? Not only do they allow you to find new friends and increase traffic to your page, such directories can...

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