Penguin 4.0. He’s back…

and this time he's here to stay. Penguin 4.0 is being rolled out by Google after almost 2 years. It's been a long wait for those sites which fell fowl of Penguin in its previous roll...

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Possum Update

Possum Update Local search is simply too important to ignore. It’s a prime opportunity to appear front and centre exactly when (and where) your potential customers are looking for you. Not only can a map show...

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how to get people to share content

Why do people share anyway?

Understanding the psychology of sharing will give your content marketing more traction. A lot is written about the process of content marketing; creating personas, repackaging content,  building distribution networks and of course creating great content.  Less...

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Funnel Vision: Understanding Digital Attribution Channels

Remember a time when marketing was all about the funnel? The potential customer moved through a prescribed set of stages to reach a pinnacle (seemingly the end of their journey) – the sale. Unfortunately for the traditionalists out there, the digital revolution has shaken up this model to the point where the funnel is well and truly broken. The stages in the buying process don’t fit quite so neatly anymore, and understanding how different attribution channels affect conversion is now key.

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Facebook Embraces Search

Facebook has finally turned it's attention to search. The pressure to monetise, grumblings by user regarding advertising infiltrating feeds and Google+ gaining traction could be seen as catalysts for Facebook to (finally!) turn their attention...

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5 SEO Tips for Small Marketing Teams in 2013

Search engine optimisation has become increasingly complicated, and 2012 has seen a rate of change which has made professional search engine marketers shift gears. Caffeine, Panda, social signals, local search, universal search, reviews and citations,...

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Google Plus: Benefits for Business

Google Plus: The Benefits for Business Tandem Digital know only too well the frustration that some businesses are feeling with Google Plus: from feeling that there may be a lack of activity amongst your client base (compared...

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