The power of PPC compels you

October, particularly the end of October is prime horror season, so before the sun rises on All Saints’ Day, allow Tandem to steer you away from the poltergeists of PPC. Terrible Texts Message Extensions were rolled out...

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Adwords: Common Pitfalls in Text Ad Approval

Google Adwords has strict advertising standards that govern its text ads, which are designed to  enhance the user experience and ensure relevency and transparancy. Checking your ad copy to check for any potential violations of...

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AdWords Exact and Phrase Match Updated

Google has released an update from AdWords about improvements to the service in relation to keyword matching. It has been announced that close variants of your keywords will now also trigger your ads in exact...

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