Are you missing a trick on social media? You’re putting the effort in, yet not seeing the returns - don’t worry, you’re not alone. Ignoring social media marketing is now no longer optional for many businesses....Read More
Who would want to be a hotelier marketing online? Today’s article in Search Engine Land, regarding the third party hijack of Google+ Local listings for hotels just goes to illustrate the thankless task that is digital marketing in the hospitality sector.
Quick summary: Google local is a primary source of local listings for Google searches e.g. guesthouses perth. These listings have to be verified by a “business owner”. Site searches for roomstobook.info, roomstobook.net show almost 3000 hijacked Google+ identities with some redirecting to hotelwhiz.com.Read More