Using analytics for progression.. not just presentation.
Your gut might get you so far, but being able to test and measure is where competitive advantage lies.
Knowing what to measure, how to measure it and what to do about the results takes a bit of expertise and experience.
At Tandem we measure everything. We work with clients from campaign tracking to Tag Manager, creating bespoke dashboards and reports and most importantly, providing insight to inform strategy and find opportunity.
Migration to Tag Manager